Vistry promotes from within to succeed Greg Fitzgerald
Vistry promotes from within to succeed Greg Fitzgerald
House builder Vistry has appointed Adam Daniels as Chief Executive Officer to replace Greg Fitzgerald who announced his retirement last month.
Daniels is currently the Executive Chair of one of Vistry’s two largest operating divisions and a member of the Group’s Executive Leadership Team.
He joined Countryside Partnerships in 2016, helping to establish new regions and grow the business, taking on his first senior leadership role in 2019.
Since then Daniels has undertaken a variety of leadership roles with responsibility for large areas of the Vistry business across Yorkshire the North Midlands and the West. Prior to Countryside he worked at Galliford Try Partnerships and Bloor Homes.
His appointment follows the conclusion of a CEO succession search which considered both internal and external candidates.
Rob Woodward, Non-Executive Chair of Vistry said: “Adam is a proven leader, clear thinker and strong operator. I am looking forward to working closely with Adam, our CFO Tim Lawlor, and the rest of the Executive Leadership Team to ensure we maximise the strengths and opportunities of the Group’s mixed-tenure Partnerships model.
The Board is confident that Adam’s collaborative, values-led approach will leverage Vistry’s unique partnerships capabilities, resources and highly talented people to deliver on the Group’s clear potential and create long-term value for all stakeholders.”
Daniels said: “I have been privileged to lead many parts of the organisation, and I am now honoured to be appointed CEO. I see first-hand the pride and passion that our people bring in delivering the high quality, mixed-tenure homes this country so badly needs.
“As outlined at the time of our 2025 results last month, the Group is currently focused on improving cash generation, driving Open Market sales and reducing inventory levels. These objectives remain an absolute priority for Tim and I during 2026 to ensure the business is well positioned to capture the opportunities ahead.
“Vistry is a great business, with an unrivalled position in leading the industry in the delivery of Affordable Housing, and a strong track record of delivery in the homebuilding sector. We have a unique Partnerships model, strong relationships with our partners, and the benefits of our approach will be central to realising our clear potential and creating long-term value.”
Daniels will succeed Greg Fitzgerald who by mutual agreement is stepping down as Executive Chair and CEO and as a Board Director with immediate effect.
Rob Woodward will take up his role as Chair and Rowan Baker her role as Senior Independent Director with immediate effect. Fitzgerald will remain available to assist with all transition arrangements and provide any advice as required.





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