The traditional high street based estate agent charges around 1pc of the sale price of a house, plus a performance related fee in some cases, justified by in-depth local knowledge and the supposed skill of getting the highest possible price.

This bricks and mortar model is under threat from an emerging low cost, online only model which charges a fixed fee of around £500 and claims to do everything a “proper” estate agent does, apart from viewings.

In this video traditional estate agent, and managing director of Douglas & Gordon, Ed Mead, goes head to head with newcomer Russell Quirk, founder of digital disrupter, eMoov.

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