As a business committed to helping
create an environment which drives greater
diversity and inclusion, Aggregate Industries recently held a series of
‘Women in Construction Micro-Learning Sessions’ on personal brand development
to mark International Women’s Day 2020.

Taking place each year on the 8 March,
International Women’s Day is designed to celebrate the social, economic,
cultural and political achievements of women. This year’s theme ‘Each for
Equal’ is focused on the importance of equality.

Aggregate Industries marked
the day by joining
forces with personal brand expert and author, Jennifer Holloway, in running a
series of ‘Women in Construction Micro-Learning Sessions’ around personal
branding, geared towards empowering its
female colleagues.

During the course of the
day, employees were able to attend any of three
separate sessions, which covered ‘Personal Brand’, the importance of personal
brand in the modern workplace; ‘Who Do You Think You Are?’, how to define
your personal brand and how to gain insight into how it’s perceived by others; and finally, ‘Blowing Your Own Trumpet’, ways to
subtly promote your personal brand, whilst keeping your credibility intact, so
you can make the most of the opportunities on offer.

Following hot on the heels of
the business’ highly successful annual women’s networking event, also fronted
by Jennifer last October, the micro-learning sessions were purposely designed
to enable personal brand development and, in turn, aid in career
progression. 

Talking of the event, James
Roberts, Human Resources Director at Aggregate Industries UK, said: “International Women’s Day
is an important date, as it reminds us all that true equality is something that
our society is still striving for. Within
Aggregate Industries, we have been working
hard on our diversity and inclusion strategy and initiatives. In recent years, for example, we have introduced enhancements to our existing maternity and paternity
policies and successfully delivered our ‘Respect at Work’ campaign.

“This is why we felt it was important to mark this day and following on from the
success of last year’s women’s networking event, it was great to have Jennifer
on board once again to provide our workforce
with even more insights into how to develop their own personal brand.�

Jennifer Holloway added: “By making personal branding so
accessible in these bite-sized sessions, Aggregate Industries is encouraging
everyone to find time in their day to focus on themselves – and in turn, on
what their brand can do for their careers in the company.�

For
further information about Aggregate Industries, visit www.aggregate.com